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Few people inside or outside government have had a greater impact on public policy in Australia than Ross Garnaut. His report in 1990 provided a blueprint for Australia's economic 'engagement' with Asia, whether or not one agreed with its underlying logic and analysis. The reception of his report on climate change in 2011 could hardly have been more different. Why is it that some ideas enjoy wide support from influential actors and are enthusiastically taken up by policymakers, while others struggle to gain traction, even when backed by government? This paper provides some possible answers to this puzzle by identifying factors that facilitate or obstruct the influence and impact of 'policy entrepreneurs'. 在澳大利亚政府内外，对公共政策影响最大的人士莫过于郜若素了。他发表于1990年的报告，你同意其逻辑分析也好，不同意也罢，反正它都为亚澳经济关系提供了蓝图。他于2011年发表的环境报却得到迥然不同的反应。何以一些观点能够得到重要社会主体的广泛支持以及政策制定者的积极采纳，而另一些观点哪怕是有政府做后盾，也难得推广呢？本文通过寻找有利或有碍"政策专业户"发挥影响的因素，对这个问题作了回答。 [ABSTRACT FROM AUTHOR]