1. Breaking Bad: Existential Threat Decreases Pro-Environmental Behavior.
- Author
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Buttlar, Benjamin, Latz, Marc, and Walther, Eva
- Subjects
- *
HUMAN behavior , *ATTITUDES toward the environment , *SOCIAL psychology , *ATTITUDE (Psychology) , *BEHAVIOR modification - Abstract
Why is it that people do not change their behavior in the face of global threats? We hypothesized that when people who have been encouraged to engage in pro-environmental behavior are threatened, they fall back into their (bad) habits instead of exhibiting behavioral change; existential threats may thereby counteract pro-environmental norms. We tested this hypothesis in two field studies in which participants were encouraged to reduce paper use. Although the requests initially resulted in decreased paper use, this pro-environmental behavior ceased when an existential threat was induced. We discuss theoretical and practical implications for social psychology theorizing and behavioral change. [ABSTRACT FROM PUBLISHER]
- Published
- 2017
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