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The purpose of the article is to identify and systematize promising directions and problems of development of higher education institutions in the context of the fourth industrial revolution (IR4.0), taking into account the influence of its main technologies and the innovations created on their basis for both the labor market and the personel training system. According to the results of the carried out analysis, in accordance with the proposed sequence of procedures (technologies; innovations created on their basis; consequences of their introduction; impacts on the labor market and the personel training system), the possibilities and threats to the development of higher education institutions caused by the introduction of IR4.0 technologies are identified and systematized. Taking account of them, promising directions for the development of higher education institutions are defined, the problems of their implementation are outlined. A systematization of the selected directions is carried out according to the incentives that create conditions for their implementation. A schematic diagram of the functioning of a higher education institution in the conditions of IR4.0 as a self-managed system is proposed, which, by analogy with industrial enterprises, allows combining with the help of IR4.0 technologies into a single complex the following: human potential (staff and students); resource potential (tangible and intangible resources); processes (scientific, educational and auxiliary), etc. The practical aspects of using favorable opportunities for innovative development based on IR4.0 technologies by leading universities of Ukraine are considered. The obtained results together deepen the fundamental aspects of innovative management of a higher education institution in terms of improving the approach to the formation of the methodological base of the organizational and economic mechanism for managing strategies for its innovative development in the context of IR4.0. Further research should be aimed at developing methodological approaches to management according to formalized procedures for the selection and implementation of strategies for the innovative development of higher education institutions in the context of IR4.0, which is rapidly gaining strength.

The article is aimed at developing and scientific substantiating of theoretical-methodological bases of management of choice of perspective directions of the advanced innovative development of industrial enterprises. The article elaborates: a conceptual scheme of management of the choice, reflecting interaction of information flows in the process of management; sequence and content of the choice management procedures, for each of which the management methods, information provision and the nature of results are defined. The composition, systematization and scheme of interaction of mechanisms influencing the choice of perspective directions of the advanced innovative development are clarified. The criterion of choice is proposed, which reflects the enterprise’s possibilities to develop in accordance with both the global and the sectoral tendencies of innovative development, as well as tendencies of its target markets development. The obtained results allow to form methodical bases of the trajectory management of the advanced innovative development of industrial enterprises.