1. Illustrating your research: design basics for junior clinicians and scientists
- Author
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Sarah Nersesian, Sheryl Bourgaize, Stephanie R. Grantham, and Natasha Vitkin
- Subjects
Health Knowledge, Attitudes, Practice ,Audiovisual Aids ,business.industry ,Communication ,Infographic ,General Medicine ,030204 cardiovascular system & hematology ,Graphic design ,World Wide Web ,03 medical and health sciences ,0302 clinical medicine ,Resource (project management) ,Knowledge translation ,Medical Laboratory Personnel ,Medical Staff, Hospital ,Humans ,Visual communication ,The Internet ,Social media ,030212 general & internal medicine ,Graphics ,business ,Software - Abstract
Communication in the fields of science, technology, engineering, and mathematics has historically been dominated by text based mediums. Scientific articles, textbooks, reviews, conference proceedings, and posters rely heavily on text to communicate scientific findings. Our current method of communication is framed primarily for those who conduct research, and we generally make little use of visual aids, which are arguably more effective.1 However, scientists and clinicians may struggle to translate scientific data into clear and informative graphics. As a group of biomedical postsecondary students and scientific illustrators interested in graphic design, we have consolidated and summarised the eight steps we use for creating eye-catching illustrations. These steps are intended as a practical resource for junior clinicians and scientists to use when creating scientific graphics, including manuscript figures, scientific poster presentations, and slides for oral presentations. Most people interested in finding information now use online resources. The internet is full of relevant search results, so being able to capture an audience’s attention is crucial for knowledge translation. Some high impact journals, including Cell , now feature and request graphical abstracts, creating a prime opportunity to incorporate visual communication into scientific data presentation.2 Data suggest that clinicians and medical trainees respond more favourably to visual communication methods such as infographics rather than to traditional text based information. For trainees and junior clinicians, designing effective and clear visuals improves communication, knowledge dissemination, and application to real-life scenarios. Visual illustrations are more memorable than words, as stated in the “picture superiority effect.” Several hypotheses have been developed as to why visuals are more memorable.3 Catching readers’ attention is especially crucial when sharing scientific pieces on social media platforms, a key part of knowledge dissemination in today’s society. Scientific illustrations on social media are more accessible than text-heavy articles; a thorough illustration enables …
- Published
- 2020