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1. Guía para la elaboración de un plan social media para bibliotecas: Grupo de Trabajo de Marketing Bibliotecario de la Asociación Andaluza de Bibliotecarios.

Author

ORTIGOSA DELGADO, MARÍA TERESA, DOMÍNGUEZ FERNÁNDEZ, CARMEN, and BUSTAMANTE RODRÍGUEZ, ANTONIO TOMÁS

Subjects
*SOCIAL media, *LIBRARIANS, *LIBRARY marketing, *SOCIAL networks, *INFORMATION retrieval
Abstract

The Library Marketing Project Team of the Andalusian Association of Librarians presents a guide for a social media plan for libraries. This guide is intended for public libraries in search of a tool to assist the librarians who may want to use social networks as a means of effective communication with the library users. The stages and most relevant aspects for a social media plan are listed throughout the paper. The most relevant platforms for data retrieval are also mentioned. The paper reviews platforms that may supply relevant information for the knowledge of users, and platforms that may have data about our influence on users via the social media. This allows for the adjustment and optimization of work plans over time. [ABSTRACT FROM AUTHOR]

Published
2019