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This paper describes the creation and structuring of the Group of Science Libraries (GBC)1 based on the administrative records generated. This allows University as well as national coverage among the various libraries of Higher Education Institutions in Mexico. This is accomplished by the establishment of a library brand allowing for greater visibility, so specialized users can meet their information needs with the various services and products offered, individually or jointly, by the GBC members. Additionally, this paper presents the elements taken into account, and the experience in the development of a library brand that would allow the group to gain greater recognition and academic visibility among libraries and research support librarians, at both a national and an international level. [ABSTRACT FROM AUTHOR]

This paper overviews the use of social networks in university libraries in Mexico. It presents the analysis of posting trends at a national level, as well as an analysis of the use of various platforms, the dissemination they offer, and what they promote. Additionally, the paper evaluates the extent to which the possibilities offered by these platforms are exploited as low cost means of mass communication. The method is based on the analysis of posts from 50 university library sites on Twitter and 50 sites on Facebook from January 2017 to the beginning of August 2019. [ABSTRACT FROM AUTHOR]