13 results on '"Lieven, Theo"'
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2. Salesperson Gender Follows Brand Gender
3. Product Gender and Product Evaluation
4. The Independent Gender Effects of Logo, Product, and Brand
5. Brand Gender and Equity Through Brand Design
6. Gender and Ease of Categorization
7. Creating a Strong Sports Shoe Brand
8. Androgyny, Consumers’ Biological Sex, and Cultural Differences
9. Global Branding with Brand Gender and Brand Equity
10. A Brand as a Person
11. The Effect of Brand Gender on Brand Equity—A Simple Fallacy?
12. Summary, Discussion, and Conclusion
13. How to Create a Personality Scale
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