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6 results on '"Clorox Co. -- Marketing"'

1. Ailing Clorox Takes Steps To Fuel Glad

Author

Bittar, Christine

Subjects
Clorox Co. -- Marketing, Cookware industry -- Marketing, Glassware -- Marketing, Cookware -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

In an attempt to regain lost category share, Clorox is planning to more than double marketing and promotional support for its Glad brand and will bow Glad Ovenware, oven-to-table disposable [...]

Published
2001

2. Clorox Tweaks Wipes, Downshifts Spending

Author

Bittar, Christine

Subjects
Clorox Co. -- Marketing, Procter & Gamble Co. -- Marketing, Consumer goods industry -- Marketing, Toiletries industry -- Marketing, Soap and cleaning agents industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Clorox, looking to maximize its lead in the germ-fighting wipes category, is revamping its larger sized Disinfecting Wipes early next year with $7 million in dedicated advertising support, plus an [...]

Published
2000

3. Clorox Boosts Germ Warfare Versus Lysol

Author

Bittar, Christine

Subjects
Clorox Co. -- Marketing, Bacteria -- Prevention, Toiletries industry -- Marketing, Soap and cleaning agents industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Prevention, Marketing
Abstract

Aiming to grab more of Reckitt & Colman's Lysol sales, Clorox will institute a 15% price cut on Clorox Disinfectant Spray this fall, while promising to devote more than $30 [...]

Published
2000

4. Clorox Sprays $20M Intro At Lysol

Author

Bittar, Christine

Subjects
Clorox Co. -- Marketing, Soap and cleaning agents industry -- Marketing, Cleaning compounds -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

Coveting the market essentially owned by Reckitt & Colman with its Lysol Disinfectant Spray, Clorox is plotting the launch of Clorox Disinfectant Spray to be backed by an estimated $20 [...]

Published
1999

5. Clean sweep: we're all Orange. (Household)

Author

Bittar, Christine

Subjects
Reckitt Benckiser PLC -- Marketing, Orange Glo International -- Marketing, Clorox Co. -- Marketing, Procter & Gamble Co. -- Marketing, Toiletries -- Marketing, Consumer goods industry -- Marketing, Toiletries industry -- Marketing, Soap and cleaning agents industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

One of the biggest new trends in the household category is orange, as in the scent and color. While a host of line extensions often bear a 'new' or 'improved' [...]

Published
2002

6. Clorox Pours $15-20 Mil. into 409 Cleaner Campaign

Subjects
Clorox Co. -- Marketing, Consumer goods industry -- Marketing, Cleaning compounds -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

OAKLAND, CALIF.--Clorox, via DDB Needham, S.F., launched a new TV campaign last week to promote 409 All-Purpose Cleaner and 409 Carpet Cleaner products. The est. $1 5-20 million effort features [...]

Published
1998

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