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With domestic business humming along, U.S. carriers are ready to invest in building their brand awareness in rich overseas markets. If there are grains of truth to national stereotypes, current [...]

A year ago, Budget Car & Truck Rental installed a dazzling fleet of 800 Jaguars in lots across the country. The idea was to upgrade Budget's somewhat utilitarian image and [...]

Michael Gould, charman and ceo of Bloomingdale's, is an unrepentant micromanager. For Gould, that means everything from keeping close tabs on each store in the burgeoning 20-unit chain right down [...]

About half of them rave about Nike's marketing finesse and a couple of the others are Disney fans (including one who just defected to Disney). If they weren't in marketing, [...]

'The American dream is to take a small success and build it into a great failure,' said one skeptic, Bud Konheim, a 25-year garment industry veteran and the ceo of [...]

TWO WEEKS BEFORE THE NATIONAL LAUNCH OF SLATES, A NEW LINE OF MEN'S DRESS PANTS LEVI STRAUSS & CO. EXPECT WILL BE COME A $1 BILLION BRAND WITHIN FIVE YEARS, [...]

Segment-bysegment, Brandweek reporters outline the brand planning dynamics that should impact marketing spending in the coming year. The stock market has chosen brand planning time to weigh-in with its influence, [...]

Younger consumers have redefined the luxury goods market, elevating backpacks, bikes and microbrews, but so far keeping a skeptical distance from Rolex and BMW. Caught by an ad agency camera [...]

SUPER REGGIE BMW+MGM=HMZ3 In the predawn hours of a bitter cold October morning, an entourage of MGM execs struck out on a covert mission worthy of a spy thriller. After [...]

It's 11:30 a.m. and Tommy Hilfiger is beaming his trade-mark, toothy grin, aithough he is running on adreneline and little else. The night before he worked 'til midnight on his [...]

Armed with a computer and a modem, anyone can do what a travel agent does. Would-be globe-trotters can tap into massive, global reservations services, generously put on4ine by American and [...]

A weather on how the winds of change will blow in 1996. For all the marketing issues that remain constant, there are always profound agents of change that sweep in [...]

Casino operators have always been pros at sizing up the peccadillos of their guests. When the computer industry gathers in Las Vegas annually for the city's biggest convention, the chipheads [...]

Menswear designer David Chu, who creates the $200 million-a-year upscale department-store brand Nautica, has a fondness for khakis, rugby shirts and other casual classics. Chu designs what his gut tells [...]

The increasingly touristy London district of Covent Garden is home to packs of flower-peddling Eliza Doolittle knock-offs, a Chi-Chi's restaurant and, as of November, the world's first department store devoted [...]

Once the requisite brand for working women, Liz Claiborne is suffering from increased competition, fickle consumers and dwindling profits. Fashion icon Liz Claiborne spends more time these days pushing environmental [...]

There are a few things about Wait Disney Co. that are so deeply rooted in America's consciousness that they are more of a childhood right than a promise. Just as [...]

The weeks leading up to the grandiose unveiling of Federal Express Corp.'s new identity as FedEx June 24 had managing director of corporate marketing Gayle Christensen playing the unfamiliar role [...]

Brands come and go in the fickle designer blue jeans business, but the marketing formula remains constant. Sex and blue jeans are now as inseparable to marketers as sports and [...]

In the summer of 1992, Arthur Martinez came charging like a left hook into the lumpy, stumbling mess that was Sears Merchandise Group. In his 18 months as chairman of [...]

The recession seems but a distasteful memory at Gucci's elegant store on Fifth Avenue in New York, where the best-selling handbag is a $995 knapsack. These fetching calfskin bags are [...]

From the patio of a stylish restaurant in Miami's trendy South Beach district, Adam Aron, head of Norwegian Cruise Line, can see cruise ships gliding off to the Caribbean with [...]

1. MANUFACTURERS, RETAILERS STEP UP FOR AWKWARD DANCE The cautious dance between manufacturers and retailers has become a three-count waltz: Two steps together on Efficient Consumer Response and Every Day [...]

Every decade gives birth to fashion superstars, designers who in retrospect understood as much about creating a marketable image as cutting patterns. In the 1960s, Ralph Lauren's reverential interpretations of [...]

Worrying about TWA had become something of a sideline specialty for consumer researcher Stan Plog. The longtime, L.A.-based travel-industry consultant empathized with TWA, as he tracked its encroaching demise through [...]

Despite the high-tech aura, the appeal of the cable-TV shopping networks is as old as time itself, as Don Flathmann, left, found. Like Don Flathmann tells his golfing buddies, if [...]

Thirteen magazine editors discuss the issues and trends of importance today. Mark Mulvoy of Sports Illustrated decries the commercialism inherent in society and sport. Terry McDonell of Esquire discusses the merger of art and business. Gay Bryant of Mirabella applauds women's quest for intelligent clothing. The opinions of Malcolm S. Forbes Jr, Forbes; Anthea Disney, TV Guide; Tina Brown, New Yorker; William Whitworth, Atlantic; E. Graydon Carter, Vanity Fair; Art Cooper, GQ; Mark Bryant, Outside; Eric Utne, Utne Reader; Bonnie Hurowitz-Fuller, YM; and T.J. Wallace, Conde Nast Traveler, are also presented.

Holiday Inn, that quintessential American hotelier, bets its future on global marketing. By Elaine Underwood Raymond Lewis thought he had sprinted through a time warp. The executive vice president of [...]

In the face of it, Kmart's ad campaign is a brand marketer's dream. In one TV commercial, two shoppers, one chubby and the other skinny, cross carts at a Dexatrim [...]

A few years ago, Nike briefly ran an ad featuring a champion triathlete recounting her training regimen. 'Just do it,' the ad urged, and then the triathlete added a kicker: [...]

Many have described Henry Silverman as a workaholic, but to the powerful chairman and ceo of HFS, work--which for him means making deals--is simply a way of life. In the [...]

Ideas, bytes, --technological, geo-demographic, micro and macro market Insight into tomorrow's opportunities. Just as holiday food shopping can't be confined to egg hog and candy canes, the holiday shopping period [...]

At one Tuesday morning Hearst Magazines brand development meeting, the stars and planets seemed to align against a new business venture. While 20 contracts for Hearst licensed products, including Cosmopolitan [...]

CUNARD'S GRAND CRUISE LINERS SAILED BLITHELY INTO THE SHOALS OF CONSUMER CONFUSION AND TRAVEL AGENT RANCOR. A NEW CREW RESETS A CALMER, MORE ELEGANT COURSE HEADING. It's just as well [...]

A few years ago, the hype on 'electronic retailing' ran thicker than any sales pitch on the Home Shopping Network. Fueled by the notion of an imminent universe of interactive [...]

'I always try to make my most difficult competition come from myself, not from outside.' --Yongman Kim, Mondo Kim's Program: Mondo Kim's superstore Marketer: Kim's International, N.Y. Agency: In-house Key [...]

Sky Magary flies Shuttle by United into a dogfight with Southwest and his primary marketing weapon is pricing. A Q&A with Elaine Underwood. Alan B. 'Sky' Magary, a PanAm and [...]

Few products have a more fabled history than Swatch, a brand that turned the oxy moron of a plastic Swiss watch into a global fad. When Nicolas Hayek launched Swatch [...]

Not a week has gone by in the last two years without Richard Last, new business development manager at J.C. Penney's catalogue division, receiving some pie-in-the-sky proposal to jump in [...]

Through 45 years, the Timex brand is best-known for trumpeting the lifespans of its watches with the long-running 'It takes a licking and keeps on ticking' campaign. Now the Middlebury, [...]

More than nine years after the fact, Bob Dickinson, Carnival Cruise Line's outspoken president, clearly remembers the day he unleashed Kathie Lee Gifford's endorsement potential. 'How long has Kathie Lee [...]

A state-of-the-art computer link to retailers and an emphasis on consumer research have put VF Corp. on the leading edge The focus group participants--a cross-section of thirtyish suburbanites from Richmond, [...]

They're barely established as brands, but that's not stopping e-tailers from going private label. When Kevin Appelbaum was a brand manager at Procter & Gamble, few things were more galling [...]

Steve Madden's odyssey in the shoe business began in 1974, at the height of the glam-rock era footwear scene. He was 17 years old and held a job as a [...]

A flock of flavored line extensions has helped the spirits segment eke out its first gain in 15 years. But while the lines bring in new consumers, they're vying for [...]

An actor waiting for a big break will chew through all kinds of roles to hone his or her craft. Currently, 64 of them scattered in 16 cities across the [...]

Just about every major player in the travel industry has put its advertising account into review over the past six months: Hyatt Hotels, ITT Sheraton, Holiday Inn, Radisson and Renaissance, [...]

Program: Delta Express launch Marketer: Delta Air Lines, Atlanta Agency: BBDO South, Atlanta Key Players: Delta: Robert Coggins, evp marketing; WE. 'Skip' Barnette, managing director; Susan Barrows, marketing and distribution [...]

Kathie Lee Gifford, who has strutted and sung her way through 12 years of Carnival Cruise Lines' advertising, may soon find herself playing second fiddle. The No. 1 cruise line [...]

For almost as long as there has been a Wild West, there's been a dimestore variety. And though VF Corp.'s Wrangler jeans unit has for decades targeted today's authentic Westerners--rodeo [...]