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1. Advertisers' demands hurting networks?

Subjects
Television broadcasting industry -- Marketing -- Analysis -- Research, Television advertising -- Research -- Marketing -- Analysis, Television broadcasting -- Analysis -- Marketing -- Research, Advertising research -- Analysis -- Research, Company marketing practices, Business, Mass communications
Abstract

Ad-supported television may not give viewers what they want, say two economists in a new FCC study. Examining the 1995 fall season, the FCC's Keith Brown and Florida International University's [...]

Published
2003

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