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Your search keyword '"Apple TV (Set-top Internet box) -- Advertising"' showing total 2 results
Start Over Descriptor "Apple TV (Set-top Internet box) -- Advertising" Journal broadcasting & cable
2 results on '"Apple TV (Set-top Internet box) -- Advertising"'

1. Peter Stern: Apple Business Leader for Video, News, Books, iCloud, Advertising, Fitness Plus and Apple One, Apple

Author

Morfoot, Addie

Subjects
Time Warner Cable Inc. -- Officials and employees -- Advertising, Cable television broadcasting industry -- Officials and employees, Advertising, Business, Mass communications, Apple TV (Set-top Internet box) -- Advertising
Abstract

8 In 2016, Apple hired the former Time Warner Cable executive to handle cloud-based subscription services. At the time, the Wall Street Journal speculated that in addition to increasing Apple's [...]

Published
2020

2. Apple TV's ad-vantage

Author

Baumgartner, Jeff

Subjects
Comcast Corp. -- Advertising, Cable television broadcasting industry, Video games -- Equipment and supplies, Business, Mass communications, Apple TV (Set-top Internet box) -- Advertising
Abstract

THE MARKET FOR OVER-THE-TOP video devices remains a tight one, but Apple TV holds a clear lead with respect to ad-supported views of premium digital video. Apple TV represented 44% [...]

Published
2016

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