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Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

Discusses the impact of the Australian Marketing Institute's marketing metrics discussion paper issued in August 2004. First step in persuading skeptical boards and chief executives of the value of marketing; Increasing the chances of marketers being invited on to the board of directors; Measurement of the effectiveness of the marketing function and its contribution to overall corporate financial performance.

Discusses the research paper, titled `Seven Giant Steps that Reinvented Marketing,' by Samuel Thompson, presented at the annual conference of the Worldwide Association of Professional Marketers in New York City. Creation of a taskforce to conduct a research project designed to analyze effects of advertising on the quadrants of the brain; Establishment of one centralized system of media audience measurement.

The article reports on the success of the marketing campaign for Farmers Union Iced Coffee (FUIC) flavored milk from National Foods Inc. It says that National Foods decided to revise the product's packaging since its sales growth has been stagnating. It states that consumers' reject the idea of putting the product in a bottle, so Outerspace Design came up with a new packaging called Stubby that is actually a square bottle with the same blokiness of the carton which the consumers want.