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The article discusses the association between being in tune with social trends, and business success. A report by consultants McKinsey & Co. appeals to chief executives to increase their awareness of social trends and become more involved in sociological debates. According to the report, the challenge is to find a means for companies to include an awareness of socio-political issues more systematically into their core strategic decision-making processes. INSET: Trendspotting..

Reflects on the perceptions on the meaning and significance of lifestyles. Lifestyle as an indicator of preferences, politics, beliefs, passions, fantasies, ambitions and skills; Characteristics of the 1990s lifestyle; Implications of the labelling of lifestyles.

Reports on the increase in constitutional writs from 2002 to 2003 in Australia, majority of which involves immigration matters.

Comments on the need for a combined practical-symbolic approach in solving indigenous disadvantage in Australia. Social condition of Australian aborigines; Disagreement over a division between practical reconciliation and a rights-based approach; Collaboration between the federal government and the private sector for the reconciliation project.

Comments on the need for non-governmental organizations based in Third World countries to be accountable to the societies they serve. Factors that led to the emergence of non-government groups in developing economies; Funding irregularities and the rise of non-governmental group-funded anti-globalism riot groups; Involvement of non-government associations in microfinancing networks.