1. The culture club.
- Author
-
Heathcote, Andrew
- Subjects
- *
BUSINESS success , *SOCIAL history , *SOCIOLOGY , *TRENDS , *POLITICAL science - Abstract
The article discusses the association between being in tune with social trends, and business success. A report by consultants McKinsey & Co. appeals to chief executives to increase their awareness of social trends and become more involved in sociological debates. According to the report, the challenge is to find a means for companies to include an awareness of socio-political issues more systematically into their core strategic decision-making processes. INSET: Trendspotting..
- Published
- 2006