Search

The article reports on how customer loyalty revived the business of Emily Simpson called Full Bloom in Sydney, New South Wales. The company which sells sexy maternity bras, was founded by Emily in 1994. However, she lost her enthusiasm for the business because of a break-up with her life partner and the death of her mother. She closed the business in January 2006 but her customers asked her not to shut it down. By March 1, 2006, the business was back with Heather Wassenaar as owner.

The article reports on the impact of the financial crisis on the Australian lipstick and lingerie market. According to the author, upmarket lingerie brand Simone Perele has benefited from the economic downturn with a sales increase of 12.8 percent during September 2008. The author adds that lipstick has been an unofficial but reliable economic indicator through the years.

The article focuses on the success in business of singer Kylie Minogue in London, England. She performed at 20 sold-out shows in Australia and another in Great Britain in 2007. She expanded her business interests in November 2006 with the launch of her signature fragrance Darling. She is rumoured to be launching a new home furnishings brand. She also continued to sell her Love Kylie lingerie range through large department stores.

Profiles fashion designer Kit Willow. Success of Willow's eponymous lingerie label; Problems experienced in her start-up business; Delivery problems with retailers Selfridges and Browns.