This paper addresses the structural damage to the main buildings of the cities of Reggiolo and Carpi after the primary earthquake shocks on May 20th and 29th, 2012, in Emilia Romagna. The damage survey, performed via form-based methods, highlights the different seismic behaviour of several types of buildings, especially those having historical features, and the consequences of the damage in terms of costs. Moreover, an analysis of some failure mechanisms activated in Reggiolo enables the evaluation of the local peak ground acceleration, due to the soil amplification. [ABSTRACT FROM AUTHOR]