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Climate changes and mankind’s unlimited needs in term of energy, in opposition with the limited nature of our planet energy sources, impose an all new approach regarding the way in which we produce our energy and how efficient we are using it. The European Union is a world leader in promoting sustainability in this field, and Romania, as part of this multi-state organization, follows the same path. We will see further in this paper the evolution of the main statistical indicators regarding energy, with a particular emphasis on electricity, for both the EU and Romania. The starting point will be primary energy production and demand, continuing with the sources of energy, and finishing with electricity and its relevant indicators regarding production and renewable sources. Finally, the relevant conclusions will be drawn. [ABSTRACT FROM AUTHOR]

Many representative innovative companies adopt electrification strategies taking into account both, - the constraints imposed by climate change with a direct impact on the economy and society -, and the consolidation of a competitive position. The changes that occur in the technological domain have a great influence on the electrification strategies, therefore, companies adopt plans to increase competitiveness through product quality, to ensure a balanced business portfolio. Strong demand boosts R&D activities, in the sense that it guides them precisely and polarizes them on innovations achievement, imperiously required to satisfy the demand. Starting from this premise, we will try to highlight the importance of electrification strategies, in the context of climate changes and the contribution of R&D activities to the creation of the necessary conditions for the successful implementation of these strategies. [ABSTRACT FROM AUTHOR]