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Start Over Descriptor "Business intelligence -- Ethical aspects" Journal business ethics: a european review
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1. Investigating the limits of competitive intelligence gathering: is mystery shopping ethical?

Author

Ng Kwet Shing, Michelle and Spence, Laura J.

Subjects
Business intelligence -- Ethical aspects, Telecommunications equipment industry -- Management, Telecommunications equipment industry -- Ethical aspects, Business ethics -- Analysis, Telecommunications equipment industry, Company business management, Business, Business, international, Economics
Abstract

Mystery shopping is the practice of gathering competitive intelligence by sending people posing as customers to gather price and sales data. It is argued that this practice does present ethical problems. Though the information given out is not usually considered confidential, it is still given under false pretences.

Published
2002

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