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1. Can Red Eye Get Gen Y to the Newsstand? The Chicago Tribune's new 25-cent daily is the newspaper industry's boldest bet yet to lure young readers away from the Net

Author

Khermouch, Gerry

Subjects
Chicago Tribune (Newspaper) -- Marketing, Chicago Tribune (Newspaper) -- Product introduction, Newspaper publishing -- Product introduction, Newspaper publishing -- Marketing, Echo boom generation -- Beliefs, opinions and attitudes, Echo boom generation -- Research, Marketing research, Tribune Co. (Chicago, Illinois) -- Product introduction, Tribune Co. (Chicago, Illinois) -- Marketing
Published
2002

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