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The article reports on the emergence of swimming pool building as a big business in the U.S. as of August 1956. It says the reason why pools are currently more affordable is the flock of new construction methods that have been developed for building them. Pool builders are said to prefer gunite, reusable flexible steel forms, precasting and dry pack methods over the old technique of pouring concrete in wooden forms constructed to the shape of the pool. It notes that more banks express interest in funding pools as they become more commonplace.

The article provides information on a method developed for producing colored concrete which is expected by the U.S. concrete industry to drive the sales of cement manufacturers in 1936.