During the last decade, urban planners and city councilors across the country have taken the "cultural turn." In Montréal, this has led authorities to focus on citywide culture as a tool for enhancing creativity and for developing the economy of their municipality through the concept of "cultural poles." But in the past few years, the attention of authorities has shifted from "poles" to "cultural quarters" (or "neighborhoods"), particularly through a new proposed action plan for cultural quarters. Basing itself on municipal documents, comments in the media, papers and reports, this article retraces the transformation from one concept to another as well as the interpretations and decisions that resulted from it. Echoing a larger process of municipalization of culture, the growing interest of Montréal's authorities in policies that use quarters as an explicit object demonstrates a renewed and changing spatialization of cultural production. [ABSTRACT FROM AUTHOR]