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In this article, I explore how Montréal-area community newspaper The Suburban represented the 2012 Printemps érable and, more specifically, the educational issues at the core of this uprising, which was sparked by a historic student strike. A qualitative framing analysis was conducted on the visual and textual content of the newspaper's front pages from February 13 to August 1, 2012. Results suggest that the paper framed the Printemps érable as an illegitimate series of individual protest actions worthy of derision. Students were represented as lazy, self-centred, directionless consumers, and authoritarian government action as desirable in forcing them to submit to the realities of a neoliberal economy and corresponding education system. [ABSTRACT FROM AUTHOR]