1. Direct Broadcast Satellites and the Social Shaping of Technology: Comparing South Korea and Canada.
- Author
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Park, Chunil and McDowell, Stephen D.
- Subjects
- *
COMMUNICATION & society , *BROADCASTING industry , *COMMUNICATIONS industries - Abstract
Questions about the social shaping of technology are explored by com- paring direct broadcasting satellite policy in two very different countries. Canada has a vast geography, low population density, extreme ethnic and linguistic diversity, and close proximity and long-time cooperation with its neighbour, the United States. South Korea is centralized around Seoul, has a high population density, is relatively homogenous culturally and ethnically, and has a history of conflict with the country sharing a common border. The specific goals set for satellite broadcasting arising from these differing national contexts are explored. The paper also compares services and audiences in South Korea and Canada, and it asks what these cases can illustrate about the relationship between industry, policy, audiences, and the shaping of a new media technology. [ABSTRACT FROM AUTHOR]
- Published
- 2005