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This article analyzes the evolution of nostalgic sentiment in Russia over the past 25 years. Unlike in the 1990s, the nostalgic perception of the Soviet past in the 2000s was transformed under the influence of a new government ideology. Leonid Parfenov’s projectNamedniin both its forms – a television program and a book anthology – is an example of reflexive nostalgia for the Soviet period of 1946–1991. Reflexive nostalgia as expressed by liberal intellectuals presumes a freedom of interpretation. Thus,Namednidoes not reflect the official “patriotic” discourse. The article discusses the specifics of the television and book versions, the significance of visual and literary imagery, and the relationship between history and historical memory. BecauseNamedniexhibits signs of an autobiographical text, the article concludes that memory takes a higher priority than historical science in Parfenov’s project. [ABSTRACT FROM PUBLISHER]