1. Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi.
- Author
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Levallet, Nadège, O'Reilly, Norm, Wanless, Elizabeth, Naraine, Michael, Alkon, Ethan, and Longmire, Wade
- Subjects
SPORTS events ,COLLEGE sports ,PROFESSIONAL sports ,ATHLETIC directors ,ATHLETIC leagues - Abstract
While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a "Power Five" institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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