1. A Fannish Field of Value: Online Fan Gift Culture
- Author
-
Karen Hellekson
- Subjects
Value (ethics) ,Social condition ,Visual Arts and Performing Arts ,business.industry ,Allegory ,Field (Bourdieu) ,media_common.quotation_subject ,Media studies ,Art ,Public relations ,Expression (architecture) ,Fetishism ,business ,media_common - Abstract
spectators, whether on the big screen at fannish conventions like MediaWest, Esca pade, and Vividcon, or by distributing them to female-dominated fan communities online. In either case, their audience is specifically constituted of women who have come together, not just as fans of the visual source texts, but as fans of the vidders and of vidding itself?this particular way of seeing. Julie Levin Russo suggests that "A Fan nish Taxonomy of Hotness" should be read as an allegory for female fans themselves: "I think part of what [this vid is] saying in creating this largely joyous collection (there's a lot of dancing in this vid) is: 'Look how much fun we're having?we're really hot!' "12 But if female fans are hot, they're hot in the sense of being turned on, and the fun they're having is explicitiy the fun of watching, not of being watched. Fan activities such as vidding may be crucial to theorizing the social conditions necessary for female fetishism and the safe expression of female desire. *
- Published
- 2009