1. Empresas sociales: aproximación empírica a su dirección estratégica. El caso valenciano.
- Author
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Villajos Girona, Esther, Sanchis Palacio, Joan Ramon, and Ribeiro Soriano, Domingo
- Subjects
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SOCIAL enterprises , *EMPIRICAL research , *STRATEGIC planning , *ECONOMIC development , *ECONOMIC research - Abstract
The various types of social enterprise include Work Integration Social Enterprises (WISEs), which have to compete in the market from a position of inferiority. This paper first examines different aspects of WISE management, emphasising the use of strategic management tools. After defining the theoretical aspects of WISEs and social management, it continues with an empirical study that focuses on WISEs in the Valencia region of Spain in connection with the main management variables in these enterprises. The results highlight the low levels of professional management skills and strategic analysis tool use. Strategic management therefore needs to be introduced into WISEs, while taking into account their peculiarities in the case of the Valencia region. [ABSTRACT FROM AUTHOR]
- Published
- 2012