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This paper aims to shed light on the complex relationship between social change and support for the development of Cittaslow (SDC). The current research did not focus on this relationship considering the asymmetric effect. This paper, therefore, examines both the net and asymmetric effects with PLS-SEM and fsQCA. Data was collected in Seferihisar which is the first Cittaslow of Turkiye. 399 usable questionnaire was included in the data analysis. Even though only family values had a significant effect on SDC, other social change constructs also had different roles in recipes. Considering the contrarian case analysis, complexity theory gave meaningful insights. Not only high scores of constructs but also low scores should be considered in future research. • Sustainability should be examined considering social effects of a Cittaslow. • Explains asymmetrical and symmetrical effects of social change in a Cittaslow • Causal asymmetry is supported in predicting support for the development of Cittaslow. [ABSTRACT FROM AUTHOR]