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Evidence accumulated for more than a century on audience effects shows that being watched by others typically impairs performance on difficult tasks. However, recent research under the label of « choking under pressure » suggests that this performance impairment is, ironically, specific to the individuals who are the most qualified to succeed-those with a high working memory capacity (WMC). Here, we predicted and found that being watched by evaluative others such as the experimenter undermines proactive control on which the high-WMC individuals rely the more. These results refine our understanding of both audience and choking effects, and lead to innovative, practical recommendations for psychological science., (Copyright © 2019 Elsevier B.V. All rights reserved.)

Current models in social neuroscience advance that eye contact may automatically recruit cognitive resources. Here, we directly tested this hypothesis by evaluating the distracting strength of eye contact on concurrent visual processing in the well-known Stroop's paradigm. As expected, participants showed stronger Stroop interference under concomitant eye contact as compared to closed eyes. Two control experiments allowed ruling out low-level account of this effect as well as non-specific effect of the presence of open eyes. This suggests that refraining from processing eye contact is actually as difficult as refraining from word reading in the Stroop task. Crucially, the eye contact effect was obtained while gaze was not under the direct focus of attention and the participants were faced with another powerful distracter (the incongruent word) in the task at hand. Thus, there is a cost of being watched even in circumstances where the processing of direct gaze is strongly disfavored. The present results emphasize the crucial status of eye contact in human cognition., (Copyright 2010 Elsevier B.V. All rights reserved.)