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The article offers information on Knudson Manufacturing's latest print advertisement, as of May 2008. The section also discusses the concept behind the advertisement. According to the report, the campaign aims to restate Knudson's status as a major player and to embody their leadership and toughness in tone and design. It represents the language of their audience, with stories about how a single Knudson machine can be relied on to last, and help them achieve their life's goal. Knudson develops roll forming machines and offers roll formed product.

The article presents the story behind New Creature's product line Doctor Dog, which was incorporated into the new look of the brand. According to the author, the story narrates the tale of a dog and his master who travel the world creating natural grooming care products that helps pets live their best. New Creature employed the help of Belgin Wedman who brought the story to life in her illustrations, each representing a place that Doctor Dog traveled and primary ingredient used in the product. New Creature redesigned the brand packaging so that it may present a quality, natural product that would gain consumer trust.