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This article discusses how the advertising industry has successfully used teams in the workplace rather than rely on the genius of individuals. The author looks at what makes the difference between a duo that produces dynamic, memorable advertising and a duo that produces good, but forgettable work. The great duos can consist of people with varying degrees of talent, they don't necessarily have to be brilliant. The successful pairs might not always agree, but they have respect for each other and are able to see each other's point of view.

The article offers information on Knudson Manufacturing's latest print advertisement, as of May 2008. The section also discusses the concept behind the advertisement. According to the report, the campaign aims to restate Knudson's status as a major player and to embody their leadership and toughness in tone and design. It represents the language of their audience, with stories about how a single Knudson machine can be relied on to last, and help them achieve their life's goal. Knudson develops roll forming machines and offers roll formed product.

This article presents a profile of 10AM Communications, an advertising and design agency in Singapore at www.10am-asia.com. The staff of 25 says their education ranges from communications to Chinese studies and zoology. Their cultural influences in music, literature, and the Stephen Colbert Report on television are listed along with descriptions of their philosophy and office environment. A sampling of their advertising campaigns and print work is presented over two pages and ranges from cell phones and sports drinks to local television networks and social conflicts.

The author discusses the advertising effectiveness of the different messages directed towards men and women in the media. The popularity of the video web site YouTube is cited as an example of how men prefer direct statements that are not concerned with an interpersonal exchange but with simply making a statement. This is contrasted with advertising campaigns which target women by appealing to their need for communication and sharing that comes from inside a women's experience.

The article discusses the concept behind an advertisement, which is focused on helping prospective clients to take their first step in settling tax debts. The advertisement, "20/20 Tax Resolution," is a direct-mail piece that communicated the tax resolution process in a simple procedure. According to John Meyer, chief creative officer, the people featured in the advertisement represents the target hard-working business owners and individuals, showing that 20/20 empathizes with the audience. Photographs of the advertisement are also presented in the section.

Presents the author's views on advertising. Memories of ground breaking campaigns; View that advertising is a gossamer business; Temptation to think that if an idea worked once, it can work again.