1. Assessing Causality in the Cognitive Mediation Model.
- Author
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Eveland Jr., William P., Shah, Dhavan V., and Kwak, Nojin
- Subjects
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COGNITION , *POLITICAL campaigns , *MOTIVATION (Psychology) , *HUMAN information processing , *POLITICAL advertising ,UNITED States presidential elections - Abstract
Examines the cognitive mediation model by addressing the methodological weakness of several research and replicating findings in the context of the 2000 U.S. presidential election campaign. Possible influence of surveillance motivations on information processing; Psychological explanation for knowledge gaps in response to media campaigns; Reciprocal nature of relationships between information processing and knowledge.
- Published
- 2003
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