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In this article, we consider a competing cause scenario and assume the wider family of Conway–Maxwell–Poisson (COM–Poisson) distribution to model the number of competing causes. Assuming the type of the data to be interval censored, the main contribution is in developing the steps of the expectation maximization (EM) algorithm to determine the maximum likelihood estimates (MLEs) of the model parameters. A profile likelihood approach within the EM framework is proposed to estimate the COM–Poisson shape parameter. An extensive simulation study is conducted to evaluate the performance of the proposed EM algorithm. Model selection within the wider class of COM–Poisson distribution is carried out using likelihood ratio test and information-based criteria. A study to demonstrate the effect of model mis-specification is also carried out. Finally, the proposed estimation method is applied to a data on smoking cessation and a detailed analysis of the obtained results is presented. [ABSTRACT FROM PUBLISHER]