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239 results on '"Microcomputers -- Marketing"'

1. Micro channel shaking up, sorting out

Author

Fitzgerald, Michael

Subjects
Hardware Vendors, Microcomputer, Acquisition, Industry Analysis, Trends, Outlook, Support Services, Computer stores -- Mergers, acquisitions and divestments, Microcomputers -- Marketing
Published
1991

2. Big discounts on campus irk dealers

Author

Kornel, Amiel

Subjects
Retail/Reseller Channel, Universities and Colleges, Market Share, Wholesale Dealer/Distributor, Microcomputer, Universities and colleges -- Marketing, Microcomputers -- Marketing
Published
1990

3. Deciphering the PS-2: MIS holds out for answers

Author

Ambrosio, Johanna

Subjects
MIS, Hardware Selection, Marketing, Microcomputer, International Business Machines Corp. -- Marketing, Management information systems -- Purchasing, Microcomputers -- Marketing
Published
1988

5. Lines shift in PC field

Author

Xenakis, John

Subjects
International Business Machines Corp. -- Marketing, computer industry -- Marketing, Compatible computers -- Marketing, Microcomputers -- Marketing, Computers, Computers and office automation industries
Published
1987

6. Workstation wars

Author

Jeffrey, Brian

Subjects
International Business Machines Corp. -- Management, American Telephone and Telegraph Co. -- Management, Workstations (Computers) -- Innovations, Computers -- Marketing, Electronic office machines -- Innovations, Management information systems -- Innovations, Microcomputers -- Marketing, Computers, Computers and office automation industries
Published
1984

7. Users ask: what for art thou, Multia?

Author

Vijayan, Jaikumar

Subjects
Product marketing strategy, Alpha-Based System, Pentium-based system, Digital Equipment Corp. -- Marketing -- 00302487, DEC Multia (Alpha-based system) -- Marketing, DEC Multia Pentium (Pentium-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Published
1996

8. Customers welcome clones but with a touch of skepticism

Author

Picarille, Lisa

Subjects
680X0-Based System, Microcomputers, Industry trend, Market Analysis, Pricing Policy, Performance, Computer industry, Microcomputers -- Marketing, Computer industry -- Marketing
Published
1995

9. IBM PC Co. retrenches

Author

Vijayan, Jaikumar

Subjects
Executive, Reorganization, Subsidiary Company, Microcomputer, IBM Personal Computer Co. -- Management, Computer industry -- Management, Microcomputers -- Marketing
Published
1994

10. Radical shift for IBM PCs?

Author

Fitzgerald, Michael and Klett, Stephen P., Jr.

Subjects
Strategic Planning, Marketing Strategy, Microcomputer, IBM Personal Computer Co. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1994

11. Users adjust to market dynamics

Author

Fitzgerald, Michael

Subjects
Microcomputer, Market Analysis, Trends, Competition, Price, Outlook, Microcomputers -- Marketing
Published
1993

13. IBM PC Co. wins users; backlog threatens gains

Author

Fitzgerald, Michael

Subjects
Market Share, Company Profile, Backlog, Microcomputer, Management Style, IBM Personal Computer Co. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1993

14. Intel dominance could derail NT on Alpha train

Author

Ballou, Melinda-Carol

Subjects
Marketing Strategy, Compatibility, Microcomputer, Digital Equipment Corp. -- Marketing, DEC DECchip Alpha (Microprocessor) -- Marketing, Microsoft Windows NT (Operating system) -- Equipment and supplies, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1993

15. Demand forces PC paucity

Author

Fitzgerald, Michael

Subjects
Market Analysis, Microcomputer, Notebook Computer, Supply, Demand, Price Cutting, Trends, IBM Personal Computer Co. -- Marketing, Apple Inc. -- Marketing, Compaq Computer Corp. -- Marketing, AST Research Inc. -- Marketing, Computer industry -- Analysis, Microcomputers -- Marketing
Published
1993

16. AST launches to sharpen image

Author

Fitzgerald, Michael

Subjects
Marketing Strategy, Growth, Strategic Planning, Competition, Sales Analysis, Microcomputer, Notebook Computer, AST Research Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing, Notebook computers -- Marketing
Published
1992

17. IBM to set identities for three PC lines

Author

Fitzgerald, Michael

Subjects
Marketing Strategy, User Need, Distribution Management, Microcomputer, IBM Personal Computer Co. -- Marketing, IBM PS/1 (Intel-compatible system) -- Distribution, IBM PS/2 (Intel-compatible system) -- Distribution, IBM PS/ValuePoint (Intel-compatible system) -- Distribution, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1992

18. Brand loyalty no longer name of the game in PCs

Author

Hildebrand, Carol

Subjects
Marketing Strategy, Brand Name, Loyalty, Microcomputer, User Behavior, Market Analysis, International Business Machines Corp. -- Marketing, Compaq Computer Corp. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1992

24. Systems integration key to PC strategy

Author

Cusack, Sally

Subjects
Microcomputer, Market Analysis, Financial Report, Losses, Marketing Strategy, Workstations, Market Entry, Mail Order, Digital Equipment Corp. -- Marketing, DEC DECpc 433 (486-based microcomputer) -- Marketing, Computer industry -- Marketing, Workstations (Computers) -- Marketing, Microcomputers -- Marketing
Published
1992

25. Clone makers under Big Blue attack

Author

Fitzgerald, Michael

Subjects
Marketing Strategy, Strategic Planning, Pricing Policy, Microcomputer, Competition, System Design, International Business Machines Corp. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1991

26. Price war slams PC vendors

Author

Pastore, Richard

Subjects
Manufacturers, Competition, Financial Report, Economics of Computing, Pricing Policy, Industry Analysis, Profit Margin, Microcomputer, Computer Industry, Computer industry -- Economic aspects, Microcomputers -- Marketing
Published
1991

27. High hopes for home PC market

Author

Alexander, Michael

Subjects
Microcomputer, Marketing Strategy, Strategic Planning, Market Analysis, Home Computer Market, Computer Industry, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1990

28. Compaq won't be resting on its laurels

Author

Pastore, Richard

Subjects
Interview, Microcomputer, Marketing Strategy, Competition, Price Cutting, Sales Analysis, Forecasting, Strategic Planning, Computer Industry, Compaq Computer Corp. -- Officials and employees, Computer industry -- International aspects, Microcomputers -- Marketing
Published
1990

30. The name of the game

Author

Daly, James

Subjects
Marketing Strategy, Company Profile, Promotion of Product, Advertising (Industry), Microcomputer, Foreign Competition, Packard Bell NEC Inc. -- Marketing, Microcomputers -- Marketing
Published
1990

31. Don't hold your breath

Author

Daly, James

Subjects
Microcomputer, Marketing, Support Services, Customer Service, Computer Industry, Apple Inc. -- Marketing, Computer industry -- Marketing, Marketing -- Planning, Microcomputers -- Marketing
Published
1990

33. Dell hath no fury when scorned

Author

Pastore, Richard

Subjects
Microcomputer, Marketing Strategy, Mail Order, Low Cost, Company Profile, Telemarketing, Dell Inc. -- Marketing, Microcomputers -- Marketing
Published
1990

34. PC dealers: good times over

Author

Pastore, Richard

Subjects
Value-Added Resellers, Marketing, Market Analysis, Microcomputer, Businessland Inc. -- Finance, Microcomputers -- Marketing
Published
1990

35. The 'in' place to buy micros

Author

Young, Laurie

Subjects
Management information systems -- Management, Electronic data processing departments -- Management, Microcomputers -- Marketing, Executives, Computers, Computers and office automation industries
Published
1984

36. Apple tries to pull together an office strategy

Author

Rifkin, Glenn

Subjects
Apple Inc. -- Management, Microcomputers -- Marketing, Electronic office machines -- Marketing, Computers, Computers and office automation industries
Published
1983

37. The explosion continues

Author

Meserve, Everett T.

Subjects
computer industry -- Marketing, Workstations (Computers) -- Marketing, Microcomputers -- Marketing, Computers, Computers and office automation industries
Published
1983

38. Dell Unveils Clustering Suite; Aims to balanceserver workloads

Author

Perez, Juan Carlos

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Intel-compatible system, Computer industry, K6-based system, 680X0-based system, Dell Inc. -- Marketing, Compatible computers -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Dell Computer Corp. has launched a new clustering architecture and related products including cluster-management software and a network interface card from a third party. The Scalable Enterprise Computing architecture, announced […]

Published
1999

39. Why Web won't kill middlemen

Author

Champy, Jim

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, Computer industry, Intel-compatible system, K6-based system, Online shopping, Channel assembly, 486-based system, Microcomputer industry, Home computer market, 680X0-based system, Dell Inc. -- Marketing, Amazon.com Inc. -- Marketing, Online shopping -- Marketing, Compatible computers -- Marketing, Books -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Predicting the future is a dangerous game -- unless you don't have any business riding on what you see in your crystal ball. That's the condition for most futurists: They […]

Published
1999

40. Compaq guarantees NT server uptime: Service suite for ProLiants aims at enterprise customers

Author

Jacobs, April

Subjects
Product marketing strategy, Pentium II-based system, Pentium Pro-based system, Compaq Computer Corp. -- Marketing, Compaq ProLiant 3000 (Intel-compatible system) -- Marketing, Compaq ProLiant 6500 (Intel-compatible system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Compaq computer corp. plans to offer customers guaranteed uptime on two of its Windows NT-based ProLiant servers next month as part of a new suite of services provided by its […]

Published
1998

41. Stratus users voice uncertainty uAcquisition leaves nontelco users in limbo

Author

Vijayan, Jaikumar

Subjects
PowerPC-based system, Support services, Company marketing practices, SPARC-based system, MIPS-based system, Computer industry, K6-based system, Customer service, 486-based system, Company acquisition/merger, Microcomputer industry, Home computer market, 680X0-based system, Stratus Technologies Inc. -- Mergers, acquisitions and divestments -- Marketing, Ascend Communications Inc. -- Mergers, acquisitions and divestments -- Marketing, Computer industry -- Mergers, acquisitions and divestments, Microcomputers -- Marketing, Customer service
Abstract

Users of Stratus Computer, Inc.'s fault-tolerant computer systems could face months of uncertainty regarding the future of their platforms following the acquisition of their vendor by Ascend Communications, Inc. Alameda, […]

Published
1998

42. Three to get ready

Subjects
PowerPC-based system, Support services, Internet/Web server software, Company marketing practices, SPARC-based system, Software quality, MIPS-based system, Help desk software, Intel-compatible system, Computer industry, K6-based system, Customer service, World Wide Web, 486-based system, Contract agreement, Microcomputer industry, Home computer market, 680X0-based system, GWI Software Inc. -- Contracts -- Marketing, International Business Machines Corp. -- Contracts -- Marketing, Lotus Development Corp. -- Contracts -- Marketing, IBM NetFinity (Intel-compatible system) -- Marketing, WebHelp! 2.5 (Help desk software) -- Marketing, Lotus Domino (Internet/Web server software) -- Marketing, Computer software industry -- Contracts, Software -- Marketing, Compatible computers -- Marketing, World Wide Web, Internet server software -- Marketing, Computer industry -- Contracts, Microcomputers -- Marketing, Customer service
Abstract

Lotus Development Corp., IBM and GWI Software, Inc. last week announced an application and server bundle that will let businesses deploy an all-in-one Web-based customer service system. The vendors will […]

Published
1998

43. Eureka! A PC strategy

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, K6-based system, 680X0-based system, Gateway Inc. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Gateway, the North Sioux City, S.D., PC maker, is calling it the biggest event of the year: a 'breakthrough strategy' presentation for the consumer PC market. The event will be […]

Published
1998

44. Compaq's got other worries besides DEC

Author

Jacobs, April

Subjects
Company product planning, Company business planning, Pentium II-based system, Company marketing practices, Company Distribution Practices, Compaq Computer Corp. -- Marketing -- 00301971, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

A bloated Digital Equipment Corp. isnt the only thing weighing down Compaq. While the PC maker struggles to recast itself as an enterprise player and ward off accusations that it […]

Published
1998

45. New PCs to ship with more tools for management

Author

Jacobs, April

Subjects
PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Microcomputer industry, Home computer market, Computer industry, Pentium-based system, K6-based system, 680X0-based system, Dell Inc. -- Marketing, Compaq Computer Corp. -- Marketing, IBM 300PL (Pentium-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

PC makers shot for a new high in performance last month with systems based on faster buses and Intel Corp. chips that run at 350 MHz and 400 MHz. And […]

Published
1998

46. Deskpro revamp set

Subjects
Product marketing strategy, Pentium II-based system, Compaq Computer Corp. -- Marketing -- 00301971, Compaq Deskpro EN (Pentium III-based system) -- Marketing, Compaq Deskpro EP (Pentium III-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

Compaq Computer Corp. has announced it will revamp its Deskpro line because corporate users have asked for more continuity in desktops. Compaq will refresh the EP line on a continual […]

Published
1998

47. This year's news: Good computers, cheap

Author

Gantz, John

Subjects
Industry trend, Microcomputer industry, Market trend/market analysis, Microcomputers -- Marketing, Computer industry -- Analysis
Abstract

In the frenetic PC arena, it can be hard to track major market movements. It's a little like searching for the effects of El Nino in the Bermuda Triangle. International […]

Published
1998

48. Gateway shifts focus to corporate customers

Author

Jacobs, April

Subjects
Company marketing practices, Company name change, Retail/reseller channel, Gateway Inc. -- Marketing -- 00208950, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

CHICAGO - gateway 2000, inc. is switching gears to attract a corporate audience. Last week, the predominantly direct marketer of PCs announced plans to shorten its name and expand its […]

Published
1998

49. Are users ready to hang PCs out to dry?

Author

Ung, Gordon Mah

Subjects
PowerPC-based system, Company marketing practices, Network computer, SPARC-based system, MIPS-based system, Software quality, 486-based system, Home computer market, K6-based system, 680X0-based system, Compaq Computer Corp. -- Marketing, Microsoft Corp. -- Marketing, Comdex -- 1997 AD, Software -- Marketing, Microcomputers -- Marketing, Network computers -- Marketing
Abstract

Las Vegas Love was in the air last week at Comdex/Fall '97. Thin-client nemesis Microsoft Corp. CEO Bill Gates started things rolling when he ticked off the top 10 reasons […]

Published
1997

50. RISC users a hard sell for Wintel vendors

Author

Jacobs, April

Subjects
Market trend/market analysis, Pentium II-based system, RISC-based system, Microcomputers -- Marketing
Abstract

Despite Intel's continuing push into the upper reaches of the computer hardware market, users say they aren't ready to give up their RISC systems yet, citing costly software conversions and […]

Published
1997

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