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The evolving media ecosystem underscores the pressing need for media literacy within the population. Numerous academic research initiatives typically focus on competencies such as mobile device management and the identification of fake news on social networks, among others. This paper seeks to uncover how academic research tackles advertising literacy, a facet of media literacy that promotes the development of critical consumers. Advertising literacy is increasingly recognised as a crucial competency in today's world, given the ubiquity of advertising messages and their potential to influence purchasing decisions, worldviews, and cultural perceptions. A systematic review was conducted, drawing on both quantitative and qualitative methodologies, of articles on the topic published in Social Science academic journals indexed in Scopus. Significant findings suggest that advertising literacy has been a subject of analysis for over three decades, and that journals publishing on this topic, along with the affiliations of authors, are predominantly based in Europe and the United States. Additionally, it was observed that applied research, especially surveys and experiments, has superseded theoretical research in the analysis of this subject. The studies practical implications, alongside their theoretical contributions, are noteworthy. The conclusion drawn suggests that advertising literacy is a research area with substantial growth potential, warranting the attention of the educational and media industries. [ABSTRACT FROM AUTHOR]

Online educommunication and empowerment are crucial dimensions in awareness, literacy and change processes, and their articulation may bring benefits to cardiovascular health, given that cardiovascular diseases are the deadliest in the world, including in Portugal. This paper aims to explore the relationship between online educommunication and empowerment in cardiovascular health, using Lisbon citizens as a case. The theoretical framework is composed by the interactivity and empowerment model, the health belief model and the uses and gratifications theory. The questionnaire survey was applied to a gender and age quota sample (N=400). The questionnaire includes thematic dimensions, such as online informative practices on cardiovascular health, the eHEALS scale, and the importance and effectiveness of the educommunicative message on cardiovascular health features. Results show that the educommunicative message has characteristics at the level of purpose, content, type, format, emotions, and logic, which enhance it the most. This indicates that exposure to messages with these characteristics may instigate empowerment and behavior change. Respondents self-rated with the most positive levels on the eHEALS scale, showing empowerment at the eHealth level, with age rather than gender differences. There is evidence that eHealth skills and having cardiovascular disease influence information seeking and empowerment. The main contribution lies in identifying characteristics of the cardiovascular health educommunication message that can optimize recipient's empowerment. [ABSTRACT FROM AUTHOR]

The development of ceramic art as an aesthetic medium in Chinese education is significant aspect of contemporary fine arts education system. This study explored the status of contemporary status of ceramic arts in education and its linkage with aesthetic pleasure within the context of China. The dimensions considered in this study included integration of ceramic arts in the curriculum of Chinese universities, edu-communicative function of ceramic arts, the aesthetic characteristics of ceramic art and role of modern digital tools in spreading the art and craft associated with clay. To fulfill the aims of study and to reach an efficient conclusion, this study employed a qualitative approach. Using this approach, an overview of Chinese ceramic education was presented using both primary and secondary data, where the primary data was derived from interviews with informants from relevant universities. The findings of the study highlight that ceramic art is a significant aspect of contemporary Chinese arts education in its universities, which has the dual objective of develop artistic skills of students and also enhance the edu-communicative function of the ceramic art representing the Chinese culture. The findings revealed that ceramic art not only caried aesthetic elements but it was also a prime source of creating aesthetic pleasure as it played the role of aesthetic medium in education. It was evident that due to its aesthetic purpose, ceramic art demonstrated the notions of 'Art for Art's sake'. It has also been found that digital tools play a significant role in bringing innovation in ceramic art education and spread the skills of clay-art. The findings of this paper have numerous implications for the personnel and practitioners of Chinese fine arts institutions especially those who have curriculum related to ceramic art. [ABSTRACT FROM AUTHOR]

The current paper reports on the results of a national research project investigating the use of didactic audiovisual translation (DAT) in foreign language teaching. Although previous research in this field concludes that there are positive outcomes in students’ learning, most studies rely on small samples and analyse one language skill only. The TRADILEX project aims at examining the effect of several modes of audiovisual translation (AVT) -i.e., subtitling, dubbing, subtitling for the deaf and hard of hearing, audio description and voiceover- in oral and written skills of university students learning English as a foreign language. This article assesses the effectiveness of a didactic proposal that includes 30 lesson plans through an intervention carried out with 566 participants from eight universities in Spain. The study relies on a quantitative design, and statistical tests (descriptive statistics and Wilcoxon Test) were carried out to estimate the effect of DAT on oral and written reception and oral and written production of the students. Our results underline that there are statistically significant differences that confirm students improved in the four communicative skills in the foreign language. Besides, there is a positive evolution in students’ achievement during the study, and participants report a favourable perception of the didactic intervention. [ABSTRACT FROM AUTHOR]

The objective of this article is to analyze the distinctive characteristics of research production in the field of communication in Latin American scientific communication journals. Meta-research is necessary because it allows re-evaluating the field and offers new horizons in knowledge production. Two studies were conducted: 1) Bibliometric analysis of 116 journals in eight databases and 24 publications in the Web of Science and Scopus; 2) Content analysis including that of 407 articles over a period of 10 years (2009--2018). The findings demonstrate a research trend in the Latin American region toward international standards, evidenced by a preponderance of empirical over essay studies. Universities in the region published most of the journals in the field and circulation was predominantly biannual. Contrary to expectations, the most widely disseminated topic was health communication, partly owing to a large sample of Brazilian journals. Within the empirical research, the qualitative approach was predominant. The interview was the most widely used research method in the region. Finally, the most used theories were agenda setting and framing. Imminent challenges arise, i.e., to strengthen indigenous theoretical production and to position the region's themes and reflection more decisively in knowledge production at a global level. [ABSTRACT FROM AUTHOR]

The paper explores the effects of the sociological concept of reflexivity to parents’ media education of preschool children. It draws upon the recommendations of the American Academy of Paediatrics referring to the restrictions of screen exposure based on different age groups, coviewing and discussing media content. It applies a social survey on the Slovenian national sample of parents to (1) review their media education practices, (2) identify the factors affecting these practices through regression analyses and (3) use path analysis to provide an explanatory model of the factors affecting children’s screen exposure. A Reflexivity Measurement Tool is applied to assess the parents’ meta-reflexivity scores. The hypothesis that meta-reflexivity is one of the key factors affecting media education is confirmed. The results show differences in screen exposure between age groups and higher exposure of boys when compared to girls. Children of the divorced/separated parents are more exposed to screens. Setting restrictions is quite common but it is also the quality of media content and the interaction with children that matters. Meta-reflexivity not only decreases the quantity of screen exposure, but it also makes coviewing and discussing media content with children more likely. Moreover, the significance of parents as role models is confirmed. [ABSTRACT FROM AUTHOR]

Advances in neuro-technology provide new insights into how individual students learn in educational contexts. However, applying it poses challenges for teachers in natural settings. This paper presents an example of the use and applicability of eye-tracking technology in Higher Education. We worked with a sample of 20 students from three universities (Burgos and Valladolid in Spain and Miño in Portugal). The objectives were: (1) to determine whether there were significant differences in indicators of cognitive effort (FC, FD, SC, PD, VC) found with eye-tracking technology between students with and without prior knowledge; (2) to determine whether there were clusters of learning behavior patterns among students; and (3) to analyze differences in the visualization of behavior patterns. A quasi-experimental design without a control group and a descriptive design were used. The results indicated significant differences in learning outcomes between students with and without prior knowledge. In addition, two clusters were found in indicators of cognitive effort. Finally, a comparative analysis of learning behavior patterns between students in cluster 1 vs. cluster 2 was performed. Eye-tracking technology makes it possible to record large data about the learning process. However, using it in natural educational settings currently requires teachers to have technological and data mining skills. [ABSTRACT FROM AUTHOR]

The audiences of generalist television’s newscasts reflect that the viewers’ interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is safeguarded in newscasts, as we consider that credibility and pluralism are two intertwined values that influence one another. As credibility is a subjective value, it is required to find new information criteria that is suitable and of the utmost rigor. The main aim is to delve into whether there is a consensus on the basic parameters for the definition, identification, and assessment of credibility of nationwide public service media in Spain. Moreover, we are also interested in whether audience figures can be used to determine the degree of trust of newscasts. The analysis brings forward the observations of researchers, scholars and media professionals that offer a vision on the different approaches that integrate the multiple aspects affecting news consumption and interpretation. We conclude that credibility is a concept composed of multidimensional components, resulting from a process where different filters condition fact perception. That is why a story can have different meanings, related to the different point of views of citizens. [ABSTRACT FROM AUTHOR]

This paper explores the leadership styles of fourteen elected female politicians in executive government positions, as communicated through the official Instagram accounts that were in use during the COVID-19 pandemic. Seven of them are, or were, heads of government, six are or were mayors, and one is the president of an autonomous region in Spain. These women are Angela Merkel (Germany), Jacinda Ardern (New Zealand), Sanna Marin (Finland), Mette Frederiksen (Denmark), Erna Solberg (Norway), Katrin Jakobsdottir (Iceland), Tsai Ing-Wen (Taiwan), Anne Hidalgo (Paris), Virginia Raggi (Rome), Ada Colau (Barcelona), Claudia López (Bogotá), Claudia Sheinbaum (Mexico City), London Breed (San Francisco) and Isabel Díaz Ayuso (Madrid Region). A comparative content analysis of 2,330 units was conducted over a 6-month period. The study analyses the hard or soft leadership style conveyed by the women politicians selected in relation to four variables: political ideology, generational affiliation, level of government and techniques used in communication. The results show that the values of the variables affect leadership styles; therefore, the assumption that all female politicians have a single leadership style is erroneous and related to gender stereotyping. [ABSTRACT FROM AUTHOR]

Although scholars have proposed many types of self-assessment methods. There are still many teachers in China who consider that student self-assessment is “difficult to implement”. This paper aims to optimize the assessment of MOOC learning, and to establish an integrated student self-assessment paradigm with “student-centered, teacher, and peer auxiliary”. We started by selecting nine key factors that influence the implementation of self-assessment in MOOCs. Then, we clarified the relationship between the nine factors by using the interpretative structure model (ISM) and the MICMAC analysis, and a six-level paradigm of integrated student self-assessment was established. Moreover, we put forward the following suggestions to optimize student self-assessment in MOOC learning. First, it’s necessary to consider student self-assessment in MOOCs as a formative assessment method. Second, universities should enhance student awareness of self-assessment through publicity. Third, institutions of higher education could set up assessment courses to enhance the quality of assessment of students. Fourth, schools should optimize the environment of student self-assessment with the help of technology. This study is of great significance for students to make self-assessment become the basis of online learning and thus perfect the research on MOOC learning. [ABSTRACT FROM AUTHOR]

Binge-watching refers to the consecutive viewing of episodes of a fictional series, usually of the drama genre, in a single session. The approaches to its background, practice, and effects are diverse and controversial. Using a qualitativeexploratory approach analysed with Grounded Theory, this paper studies the experience of binge-watching users from data collected from a sample of 20 individuals combined with techniques such as group meetings, in-depth interviews and projective techniques. Results lead to the identification of two underlying patterns of behaviour associated with the consumption of dramatic content: planned binge-watching and unplanned binge-watching. Planned binge-watching is the intentional consumption of more than two consecutive episodes of a fictional series whose psychological effects are mainly gratification based on evasion. Planned series consumption has a socializing effect, especially among young people. Unplanned binge-watching is the unintentional and spontaneous chained viewing of more than two episodes of a fiction series. The viewing unit is each individual episode, linked to the next by the curiosity aroused by the plot. The psychological effects are gratification derived from evasion, followed by a feeling of guilt derived from the loss of control. The study concludes with the formulation of seven hypotheses for empirical verification, academic and professional implications, and future lines of research. [ABSTRACT FROM AUTHOR]

The presence of cyberspace in the lives of young people is such that we can no longer distinguish between online and offline spheres. They live a process of onlife development that is not always equitable in terms of gender. This paper aims to account for the online behaviour of Spanish adolescents according to gender and age, the decisions they make when constructing their virtual identity, and the effects that this has on them. A quantitative study has been carried out at a national level (N=2,076, 12-18 years old) following a non-experimental ex post facto design by means of a survey study. The results show that there are gender differences in the preference for one or other social network. A high percentage of girls make different choices when it comes to their online presence. Unlike boys, girls state that their virtual self and their behaviour significantly influence the opinion that they have of themselves and their need to feel integrated. In conclusion, the decisions that adolescents make when creating their virtual selves do not only have negative consequences derived from poor management, but are also plagued by mandates and stereotypes that determine how they should be and what they should do online; something that is especially pressing for girls. [ABSTRACT FROM AUTHOR]

There is an increasing interest and growing practice in Citizen Science (CS) that goes along with the usage of websites for communication as well as for capturing and processing data and materials. From an educational perspective, it is expected that by integrating information about CS in a formal educational setting, it will inspire teachers to create learning activities. This is an interesting case for using bots to automate the process of data extraction from online CS platforms to better understand its use in educational contexts. Although this information is publicly available, it has to follow GDPR rules. This paper aims to explain (1) how CS communicates and is promoted on websites, (2) how web scraping methods and anonymization techniques have been designed, developed and applied to collect information from online sources and (3) how these data could be used for educational purposes. After the analysis of 72 websites, some of the results obtained show that only 24.8% includes detailed information about the CS project and 48.61% includes information about educational purposes or materials. [ABSTRACT FROM AUTHOR]

Despite recent efforts to examine the political outcomes of social media use, little is known about the reinforcement of political empowerment and moderating effect of political interest. It is vital to understand the elements that influence the level of political empowerment. Therefore, this paper used a sample of Pakistani voters (n=410) aged 18-29 to offer insight into how social media use alongside other political behaviors, such as partisanship, political expression, and political interest, affect political empowerment. Social Identity Theory (SIT) and rational choice theory provided the theoretical underpinning for the variables of this study. The statistical analyses were performed using Partial Least Squares (PLS) to assess the effects of four variables i.e., social media use, political partisanship, political expression, and political interest, on political empowerment. This study made a significant contribution to the research literature by combining SIT and rational choice theory in one framework. This study also expands the literature on political interest by introducing political interest as a moderator between the inconsistent relationship of political expression and political empowerment. Our results demonstrated that partisanship and social media use positively influenced political expression among young voters. Moreover, political interest positively moderated the relationship between political expression and political empowerment. [ABSTRACT FROM AUTHOR]

Social media have established a new way of communicating and understanding social relationships. At the same time, there are downsides, especially, their use of algorithms that have been built and developed under their umbrella and their potential to alter public opinion. This paper tries to analyse the YouTube recommendation system from the perspectives of reverse engineering and semantic mining. The first result is that, contrary to expectations, the issues do not tend to be extreme from the point of view of polarisation in all cases. Next, and through the study of the selected themes, the results do not offer a clear answer to the proposed hypotheses, since, as has been shown in similar works, the factors that shape the recommendation system are very diverse. In fact, results show that polarising content does not behave in the same way for all the topics analysed, which may indicate the existence of moderators –or corporate actions– that alter the relationship between the variables. Another contribution is the confirmation that we are dealing with non-linear, but potentially systematic, processes. Nevertheless, the present work opens the door to further academic research on the topic to clarify the unknowns about the role of these algorithms in our societies. [ABSTRACT FROM AUTHOR]

Emoticons have become a common phenomenon in email correspondence between students and professors. Even though the use of emoticons in formal writing is considered inappropriate and unprofessional, more and more students are using these nonverbal communication tools to add context or emphasis to their email messages to professors. This paper examines the association between the use of emoticons and professors’ perceptions of higher education students’ email messages with and without emoticons in two countries, Serbia and Slovenia. The students’ emails were collected and assessed on several levels. The students’ messages were examined with particular attention to the appropriateness of the students’ writing style. In addition, the students’ level of digital literacy, their attitude toward a professor, and gender differences in the use of emoticons were examined. Furthermore, an online questionnaire was used to identify characteristic differences between students who use emoticons and students who do not. The results show that messages with emoticons are rated lower on several dimensions than messages without emoticons. In addition, students who use emoticons show lower digital literacy and perceive their professors as more understanding and helpful. Emoticon use is not related to gender. The results suggest that students should avoid using emoticons even if they have a positive attitude toward their professor. [ABSTRACT FROM AUTHOR]

This paper presents an up-to-date overview of how students in Compulsory Secondary Education (ESO) in Spanish public schools, aged between 11 and 16, approach the media, how they inform themselves, the degree of journalistic discrimination they have, and how they deal with the news in times of an infodemic and disinformation. In addition, it explores the opinion of teachers on the media deficits they perceive in their students. The main research technique used in this study was a descriptive, cross-sectional survey of 1,651 ESO students from all over Spain with a confidence level of <95% and a ±3% sampling error. In order to delve deeper into some of the main aspects pointed out by students, 77 in-depth interviews were conducted with teachers from all over Spain. The main results highlight that high school students are mainly informed through social networks, television, and their family or friendship groups; that they have difficulties in discriminating between information and opinion; and that, although they consider themselves capable of differentiating between news and hoaxes, more than half are unable to distinguish between fake and real news. According to the teachers in some of these schools, media consumption among students is non-critical, fuelled by the compulsive consumption of audiovisual and digital media. [ABSTRACT FROM AUTHOR]

This paper brings together studies on the future and design methodologies to develop a novel proposal for prospective analysis in the field of education. We apply mixed research methods in combination with design methodologies to open up new routes for studying the evolution, impact and behaviour of trends in future scenarios. Our research is based on an analysis of qualitative data from secondary sources and interviews with experts, which we transform into quantitative data using fuzzy logic models applied to uncontrolled Internet data environments. Our goal is to verify the validity of the DEFLEXOR method, which addresses the need to identify educational opportunities based on future scenarios defined using megatrends detected in various fields. Our conclusions highlight that combining qualitative and quantitative approaches with the methodological principles of design thinking, together with automated calculations arising from creative reflection by experts, constitutes a powerful methodology for developing specific prospective studies. [ABSTRACT FROM AUTHOR]

Access to the Internet and digital technologies has become the primary source of information used in academic papers, and, according to numerous studies, is therefore accountable for the greatest number of cases of cyber-plagiarism. The aim of this study is to determine whether the type of format used by university students for their academic papers (paper/electronic) has an influence on plagiarism or cyber-plagiarism. The research is based on a quantitative methodology, and it is characterized as exploratory, descriptive, and explanatory, using the questionnaire as a tool for data collection. Purposive non-probability convenience sampling provided a sample of 8,943 students from the Autonomous Community of Galicia. The findings show a preference for the use of the electronic format for submitting academic work. Exceptions are made in several cases in which statistically significant differences are observed both in the acts of plagiarism that are initiated and in the main reasons given to justify such acts. A discussion of the findings correlates the findings of the research with the analysis of previous studies in this area, and the conclusions focus on the need to train students in informational skills so as not to commit plagiarism when using the Internet as an academic source. [ABSTRACT FROM AUTHOR]

Taking as its point of departure a fine-tuned definition of an Internet meme (vis-à-vis a memetic construct), this paper reports the findings of the first diachronic study of memes, the focus being on mask memes on the vast COVID-19 mask memescape evolving in the wake of the pandemic, relative to the changing socio-political situation. The study capitalises on a diachronic corpus of user-tagged COVID-19 mask memes (posted online from January 2020 to January 2021) collected from Google through a Python script. Based on a grounded-theory approach, ten memetic categories (clustered into four groups) are extracted and examined through a multimodal discourse analytic lens. The diachronic quantitative analysis shows that the memetic constructs, inspired by the current socio-political situation/events and facilitated by the socio-political context (e.g. going into lockdown), seem to persist, albeit with varied intensity, for the best part of the year, with many individual memes going viral. Memes’ and memetic constructs’ long lifespan is indicative of users’ primary goal, which is to share interesting and/or humorous (not always newly minted or relevant) items for the sake of fun, regardless of the memes’ nature (i.e. autotelic humour for its own sake or users’ commentaries on the surrounding reality). [ABSTRACT FROM AUTHOR]

Massive and open online courses (MOOCs) satisfy learning needs from the particularities of their typologies (xMOOC, tMOOC, cMOOC, iMOOC, among others) even though their high dropout rate is still latent. Recent studies reaffirm engagement as an alternative to reduce dropout rates. The literature analyzed has not yet been able to systematize responses as to how to guarantee engagement in MOOCs and thus reduce their attrition rate. And, consistent with that question, are there still challenges for teachers in this area of educational technology? These answers motivated us to carry out this systematic review to determine how engagement has been studied to help reduce the attrition rate in MOOCs. Articles from journals indexed in Scopus or WoS were reviewed applying the PRISMA protocol. At the end of the protocol, it was defined to analyze 40 studies. The results reflect that the main variables are: the design of e-activities, intrinsic and extrinsic motivation, and communication between students. This paper confirms that the main challenges to guarantee engagement in MOOCs are individualized tutoring, interactivity, and feedback. Due to the scarcity of studies that analyze the variables in an integrated way, it is proposed as future work to determine what relationships exist between these variables that interfere with engagement and dropout in MOOCs. [ABSTRACT FROM AUTHOR]

Media literacy training is an urgent need of our time. Educational institutions must stand as fundamental domains to collectively address reflection on digital and media environments and prepare school-age citizens to constructively deal with the impact of the media. To do so, a paradigm shift to approach the issue is required: a critical awareness of the new scenarios created by the media and a broad reflection on their characteristics. A new framework where the spotlight is on the media, the surrounding environment is an essential reference point and training proposals are based on results and evidence. This study is part of a Design-Based Research, aimed at the creation, implementation and evaluation of a Critical Media Literacy program for high school students at the Escuela Normal Superior del Putumayo (Colombia). In this paper we present the results obtained by applying the Alfamed media competence "pre" and "post" questionnaire to the students participating in the program. The results obtained show a significant improvement both in the overall level of students' media competence and in four of the six dimensions that make up the theoretical reference model ("Technology", "Language", "Ideology and Values" and "Production and Dissemination"). [ABSTRACT FROM AUTHOR]

The processes of social confinement caused by the global health crisis (COVID-19), have forced professors to assume new research competencies that allow them to improve science indicators and contribute to the research culture in the digital era for the Latin American region. This article analyzes the research culture of Latin American professors in 20 countries in the digital era, and their relationship with the production of scientific papers indexed in the Journal Citation Report (JCR) between 1996 and 2019. A questionnaire (with validity and reliability criteria) with a Likerttype scale was applied to 2,215 professors selected from five international scientific events. The main results show that 78% of the professors have less than 15 years of teaching experience, with ages under 44 years of age and 38.9% of them with an undergraduate academic level, 62.5% of whom responded that they have never published in indexed journals, and that they do not know the proper application of paradigms and research designs. On the other hand, 23.86% of the total citations are self-citations. Therefore, the results reflect a significant relationship between the research culture of professors and Latin American scientific production. Finally, Latin American professors have found themselves in economic, political and social circumstances that affect good research and scientific publication practices, leaving a training gap in research competencies in the new digital era. [ABSTRACT FROM AUTHOR]

This paper describes teachers' perceptions of their ICT and media competencies, and the importance they assign to these competencies in teacher training. A questionnaire was used as a data collection instrument based on UNESCO's proposals on ICT (Information and Communication Technologies) and MIL (Media and Information Literacy). A total of 402 teachers and pre-service teachers took part in the questionnaire. This is an exploratory cross-sectional study where quantitative descriptive and correlational methodology is used. Findings reveal that the self-perceived competence of teachers is low and that the self-perceived level is always lower than the importance given to the corresponding competence. Greater importance is assigned to MIL competencies than to ICT competencies of teachers; this questions the tendency to prioritize technological and didactic training over media education training. It concludes with the need for a paradigm shift towards convergence in teacher training policies for the digital age, and a global model of teacher competencies in media and ICT (COMPROMETIC) is proposed that integrates MIL competencies with those of ICT teachers. The model is based on a double convergence: that of different literacies, and that of the resulting multi-literacy with the specific training of education professionals in ICT and media. [ABSTRACT FROM AUTHOR]

In 2019 the climate movement experienced an unprecedented growth in its mobilization capacity and its political and media impact. This success is closely linked to the rise of Greta Thunberg and her global impact, as well as to the organization effort of "Fridays for Future" in hundreds of local groups around the globe. This paper studies the connection between these two elements based on the movement frame analysis and its dissemination on social media. Through an analysis of the activists' speeches and social media messages, Greta's key role in the establishment and evolution of a new frame for the climate movement can be seen. This is reinforced and legitimized with her own personal story told through the hero's journey or monomyth. Then, the inclusion and adaptation of Greta's frame in the local group of "Fridays for Future" in Barcelona based on the content analysis of its publications on Twitter and Instagram will be analyzed. The results show how, despite the reluctance regarding personified leadership, Greta's frame has a significant influence on the discourse of the local movement and on the "Fridays for Future" Barcelona's social media followers. The analysis also provides empirical evidence of the relevance of glocal dynamics in online social movements. [ABSTRACT FROM AUTHOR]

The feminist movements Me Too and Time's Up have showcased the power of the audiovisual industry and social networks denouncing sexual harassment and promoting gender equality. Nevertheless, women in the media -and, specifically, on TV-continue to be underrepresented and stereotyped. Then, according to Time's Up, it is urgent to increase the number of women in front of and behind the cameras, as well as to embed social movements' influences on media productions in order to broaden the archetypal models used for characters' design/analysis. Despite the benefits of archetypes in storytelling, they are based on patriarchal and ethnocentric myths that undervalue female diversity. In response, this paper explores the transference of these feminist movements in terms of female presence and representation on TV series broadcast in the Peak TV era. From an intersectional approach, 25 feminist series were identified, and good practices in the portrayal of female characters are presented as useful role models for co-education which can contribute to egalitarian attitudes in youth. These female characters amplify typical archetypes (i.e., Knower, Carer, Striver, Conflictor, Everywomen) by defying stereotypes. This study concludes that there is a feminist trend in streaming platforms' content, especially in series with a high female presence on-screen/off-screen (many of them linked to feminist movements), that sheds light on a more egalitarian and inclusive television landscape. [ABSTRACT FROM AUTHOR]