1. The Influence of Morality Subcultures on the Acceptance and Appeal of Violence.
- Author
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Tamborini, Ron, Eden, Allison, Bowman, Nicholas, Grizzard, Matthew, and Lachlan, Kenneth
- Subjects
ETHICS ,RELIGIOUSNESS ,AGGRESSION (Psychology) ,VIOLENCE ,SUBCULTURES - Abstract
Two studies examine how features of morality subcultures predict the acceptance and appeal of violent media. Study 1 used individual difference variables such as religiosity, trait aggression, and gender to represent morality subcultures in an attempt to predict the acceptance of violence in short scenarios. Study 2 used five domain-specific moral modules from Haidt's moral foundations theory (MFT) to predict both perceptions of violence and its appeal. In Study 1, the individual difference variable (e.g., religious, non-religious) was the within subjects factor in a 2 X 2 X 2 mixed experimental design that varied perpetrator disposition (positive, negative) and motive (justified, unjustified). After reading one of four conflict scenarios, participants rated the acceptability of 15 different potential resolutions that varied in level of violent reprisal. In Study 2, reports regression analysis in which moral module scores replace individual difference scores as exogenous variables in attempts to predict perceptions of violent content as graphic and just in addition to the content's appeal. The results offer initial support to contentions that membership in identifiable morality subcultures can systematically vary the perceptions of and appeal of violent drama. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] more...
- Published
- 2009