Despite public declarations by member-governments of the EU that appear to support the 'European Social Model' and reject neo-liberalism, socio-economic governance within the EU is becoming more neo-liberal in its orientation. Resulting from a transnational historic bloc spanning business, government, and civil society elites, the dominant discourse of the EU has been positioned to focus upon maximising negative freedom and valorising the supremacy of the market. Centred on creating a common market of goods and services between the member-states, the EU has acted in both intentional and unintentional ways to promote trade liberalisation. However, fissures in the hegemonic order throughout the EU are starting to form, and key institutional developments at the regional level are allowing other ideological positions to emerge. Drawing upon elite-level interviews I performed with major stakeholders in the development of EU social policy, this paper explores the extent to which embedded neo-liberalism has been entrenched within the European Union and how a wide variety of social forces are challenging its continued entrenchment. Capitalising on the need for widespread consultation embedded within the open-method of co-ordination process, non-governmental organisations are using the mechanisms of civil dialogue and social partnership in an attempt to democratise socio-economic governance within the EU. In rejecting the claim that the operation of EU social policy is simply the quest toward 'value neutral best practices' and the development of 'policy without ideology,' these activists and organisations seek to identify the ideological focus of the current policies and advocate for an alternative social model that is both equitable and inclusive. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]