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Start Over Topic canadian politics & government Topic political campaigns Journal conference papers -- midwestern political science association Region canada
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1. Anatomy of Defeat: The Manitoba Progressive Conservatives in the 2007 Provincial Election.

Author

Saunders, Kelly

Subjects
*PROVINCIAL governments, *POLITICAL campaigns, CANADIAN elections, CANADIAN politics & government
Abstract

This paper considers some of the factors that determine whether a political party can achieve electoral success. Utlilizing the Manitoba Progressive Conservative Party in the 2007 provincial election as a reference point, this paper will examine the importance of such determinants as leadership and ideas in shaping electoral outcomes. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Published
2009

2. For Want of a Nail: Field Experimental Evidence on the Effectiveness of Direct Mail in a Political Campaign.

Author

Loewen, Peter John and Rubenson, Daniel

Subjects
*DIRECT mail advertising, *DIRECT marketing, *POLITICAL campaigns, CANADIAN politics & government
Abstract

Direct mail is a pervasive feature of modern political campaigns. But does it work? This paper presents evidence from a field experiment into the effects of direct mail. Working with a front-running campaign during the race for the leadership for the Liberal Party of Canada, we randomly assigned a subset of convention delegates to receive a direct mail treatment. We then measured the effects of this treatment on delegates' ratings and preference ordering of leadership candidates using a survey instrument. Our results indicate that despite its ubiquity, the direct mail had minimal persuasive power. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Published
2007