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Presents information on the estate plan of Hugh Hefner, who has a seventy percent voting stake in Playboy Enterprises Incorporated. Management of the company by Hefner's daughter, Christie Hefner; How Hefner's voting stake is expected to be given to Hefner's two young sons by current wife, Kimberly Hefner.

The article focuses on the U.S. Federal Communications Commission's vote on media ownership, in June 2003. These companies do not federal rules to check the power of media monoliths. However, there is little to worry about if media companies are handed broad freedoms to expand their business.

Offers a look at a strategy adopted by the Cahners Publishing Co. to sell ad space to small companies that are not known media advertisers. Peddling of marketing advice and provision of access to a range of marketing services; Number of companies identified as `non-advisers'; Number of marketing programs developed.