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Start Over Descriptor "Tabloid newspapers -- Marketing" Journal crain's chicago business
2 results on '"Tabloid newspapers -- Marketing"'

1. Tribune looks eastward in quest for young eyes; Helps launch tabloid amNewYork

Author

Block, Valerie

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, Tribune Co. (Chicago, Illinois) -- Product introduction, Tabloid newspapers -- Marketing, Tabloid newspapers -- Product introduction, Newspaper publishing -- Marketing, Newspaper publishing -- Product introduction, Business, Business, regional
Abstract

Tribune Co. is out to prove that young New Yorkers aren't any different from their counterparts in big cities across the country: They will read a newspaper as long as [...]

Published
2003

2. Weeklies see red in new dailies; Reader, Newcity size up rivals

Author

Mullman, Jeremy

Subjects
Tabloid newspapers -- Economic aspects, Tabloid newspapers -- Marketing, Tabloid newspapers -- Demographic aspects, Newspaper publishing -- Economic aspects, Newspaper publishing -- Finance, Newspaper publishing -- Marketing, Company marketing practices, Company financing, Business, Business, regional
Abstract

The Chicago Reader temporarily changed its name to Redder on Nov. 1, the same day Newcity's nameplate proclaimed it to be the city's ``best red'' weekly. Those gags underscore this [...]

Published
2002

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