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This paper contributes to the social theoretical foundations of a sociology of media and communication by making use of the cultural–historical school in psychology. Such perspective gains relevance in digital capitalism and the blurring of production and Internet usage. The paper first revisits Habermas's influential notion of communicative action and agency. Second, it uses activity theory as an alternative, more promising way of theorising because it links communication closer to work. A model of communicative action is introduced and a conceptual link between media and human tool use is established. Third, the paper elaborates on the notion of activity in the digital world and posits that digitalisation can be understood as a 'machinisation' of mental and communicative-coordinative work. The developed perspective, the paper concludes, allows critical media and communication sociology to operate with meaningful concepts of communicative expropriation, exploitation and alienation. [ABSTRACT FROM AUTHOR]

Just as the Frankfurt School responded to the radicalisation of the working class in Germany and the rise of post-war consumerism in the United States, today, we are confronted by platform monopolies, automated hyper-consumption and technological control. Critical approaches to digital media have exposed the structural coupling of Internet use and capital accumulation for almost two decades. However, many authors building on this tradition can struggle to understand how online social interaction is controlled beyond the worn-out critique of false consciousness or beyond conceptualising all digital activity mediated by data as labour. This paper will attempt to theoretically untangle the Marxian ontology of labour and the Frankfurt School-inspired critique of everyday life. This is not just theoretical nit-picking. Society becomes completely dominated if we accept no difference between wage labour and lifeworld activities. Each contains its internal struggles. The value form regulates both in different ways. [ABSTRACT FROM AUTHOR]