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This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service's original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform's efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges. [ABSTRACT FROM AUTHOR]

The author discusses the issue of branding in the television industry. He mentions the cable television provider HOT and the satellite provider YES in Israel, their need to create an international brand in order to expand business, and the growth of emerging transnational television branding.