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The article reports on the advances in integrated marketing through Microsoft Dynamics customer relationship management (CRM) solutions announced by the software manufacturing company Microsoft in the middle of March 2013. It mentions the MarketingPilot 15 user interface, which helps business attain integrated marketing. Moreover, a mobile CRM sales application for tablets which will be released in 2014 will help sales professionals in connecting with their customers and colleagues.

The article presents the author's views on understanding sales pipeline of a company. The author states that using analytics will give a better understanding of the integrated marketing and sales funnel. It is also stated that analytics run on data, and so if enough data is not collected or the metrics of a organization are not discovered that there cannot be improvement.

Statistics related to customer relationship management as of June 2012 are presented including the percentage of marketers executing and developing integrated marketing communications programs, the 2011 average starting salary for a contact center agent, and the average salary for a contact center manager.

The article presents the profile of Alterian Inc. which is based in Chicago, Illinois. It empowers marketers with an integrated marketing software platform combining online, database and operational marketing applications on shared data infrastructure. The Alterian Marketing Services Platform allows marketers to gain actionable insight and in executing an integrated marketing strategy in online and offline channels. Its software is delivered by a global community of over 80 business partners.

The article presents the corporate profile of ACCENT Marketing Services LLC based in Missouri. It is an international provider of customer lifecycle management solutions. It partners with world-class companies to acquire, support, retain and grow their customers at every stage in the customer lifecycle. It delivers high quality and integrated marketing through its suite of data analytics, direct marketing and contact management.

The article presents some multichannel marketing tools for business enterprises that can make the most of all the hard work spent in data collection by creating easy-to-follow, integrated marketing plans. The products presented include Neolane v4, SAS Marketing Optimization and Unica Affinium Insight. Information concerning the delivery model, business benefits and functionality of the product are provided.

The article comments on the integration of sales and marketing technologies by companies. It suggests that integration of these technologies reduces data replication, promotes automation and decreases the strain on internal resources. It states that a single system of record for all customer information, response management and marketing performance measurement helps to increase the productivity of a sales organization.

Presents news briefs on the customer relationship management (CRM) software industry as of February 1, 2004. Results of a survey among small and midsize companies on the value of CRM to their businesses; Increase in customer satisfaction of businesses with integrated sales, marketing and customer service operations through CRM initiatives; Expected growth in CRM investment in the Asia Pacific region by 2009.