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Your search keyword '"Božić, Ljiljana"' showing total 2 results
Start Over Author "Božić, Ljiljana" Journal croatian economic survey
2 results on '"Božić, Ljiljana"'

1. The Effects of Market Orientation on Product Innovation

Author

Božić, Ljiljana

Subjects
customer orientation, competitor orientation, interfunctional coordination, product innovation, MKTOR
Abstract

In the literature, market orientation is defined as a business culture or behaviour that leads to business success. Its influence on product innovation is one way to enhance business performance. The goal of this paper is to analyses the impact of behavioural components of market orientation on the introduction of product innovation regarding its novelty. Research of this type was the subject of the Lukas and Ferell (2000) study. Following their approach, but hypothesizing different relationships, research on the impact of the behavioural components of market orientation on product innovation in Croatian companies was conducted. The intensity of the market orientation components is measured using the MKTOR scale developed by Narver and Slater (1990), whose approach to market orientation is accepted in this paper.

Published
2007

2. Collaboration of Croatian Enterprises on Innovation Development.

Author

Božić, Ljiljana

Abstract

In order to develop an innovation, enterprises can collaborate either with academic institutions or other enterprises that would profit from its development. Collaboration is determined by various factors. The goal of this paper is to determine variables that are predictors of innovation collaboration in Croatian enterprises. The results of discriminant analysis suggest that the variables distinguishing between the group of companies that collaborate and those that do not collaborate are: lack of qualified personnel, number of radical innovation, investment in R&D, number of employees and market orientation. Variables used in the analysis that do not contribute to discrimination between the groups include the number of incremental innovations, too high costs related to innovation activities and a lack of appropriate financial resources. [ABSTRACT FROM AUTHOR]

Published
2007

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