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Quality of life is a multi-dimensional and complex construct, too broad to be described in simple terms, and, as a result, it is impossible to develop a single, universallyaccepted definition thereof. Reaching a consensus for a definition of quality of life is complicated by the fact that this concept is dealt with by a host of disciplines. Geography, economics, medicine, sociology, psychology, anthropology, philosophy, and marketing all find areas of interest in investigating certain aspects of quality of life. It is difficult to clarify the specific geographic contribution from the veritable sea of approaches to investigating quality of life, i.e. it is not easy to single out the aspects of investigation of quality of life for which the geographic approach could yield the best results. The goal of this paper is to clarify the qualities of the geographic approach in investigation of quality of life through discussion about the appearance and development of interest for this issue in the framework of geography, as well as by demonstrating theoretical models and classifications of research. [ABSTRACT FROM AUTHOR]