Purpose: This qualitative study is grounded on in-depth interviews with 30 Western women self-initiated expatriate (SIEs) currently living and working in the UAE. When selecting the interviewees, the author used purposeful sampling to ensure a diverse sample of interviewees with respect to nationality, age, gender and occupation. Design/methodology/approach: The present study, drawing on boundary theory, aims to investigate the work–life balance (WLB) of Western women SIEs regarding how these women construct and manage the borders between the non-work and work lives in the United Arab Emirates (UAE). Findings: The results demonstrate that women SIEs experience conflicts and enrichment during overseas employment. Both directions – the impact flowing from working life to personal life and vice versa – were significant. Different career and life phases appeared to be crucial to these experiences. The study also found that some women SIEs in the UAE experience high pressure in the WLB approaches, which are primarily impacted by the specific work–life environment in the UAE. Mostly, work–life boundaries are culturally and socially induced. Hence, many women SIEs encounter disparities between the robust work–life separations in the home country compared to the host country; women SIEs, therefore, need to relax the boundaries to adapt to the competitive work–life environment in the UAE. Originality/value: The present study contributes to research on work–life boundary management approaches in local settings, such as UAE, by analyzing cross-cultural and individual dimensions. Moreover, although women are still a minority among SIEs, the number of women is increasing. As prior studies have mainly focused on male SIEs, more research is required focusing specifically on women with overseas jobs. The present study endeavors to fill this research gap. [ABSTRACT FROM AUTHOR]