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This paper investigated the causes that lead university students to abandon their careers as well as the reasons that would drive their return. With the application of the Net Promoter Score (NPS) metric, it was found that 301 (69.95 %) of the 551 students who left the institution did not return. The economic factor (56.8 %), the academic organization (20 %) and health (13.6 %) were identified as the main causes of student dropout. Students would be willing to return if better technological platforms were implemented (27.2 %), if tuition and enrollment costs were reduced (31.8 %), and if a job bank were made available (27.3 %). Promoter (23.6 %), passive (34.9 %) and detractor (41.5 %) students were identified; the promoters are those who are willing to recommend the educational institution and at the other extreme are the detractors who are capable of harming the image of the institution. In conclusion, the intention to return to their studies depends on the type of student. [ABSTRACT FROM AUTHOR]