Vargas-González, Carlos and Toro-Jaramillo, Iván-Darío
Abstract
This paper aims to put the Robert Spaemann proposal's in dialogue with the management literature regarding the incidence of trust in company costs. Methodologically, the text "Confianza" by Spaemann (2005) is used as a guide, and a systematic literature review is conducted to explore the relationship between trust and its influence on management costs. For this purpose, a hermeneutic method based on the proposal of Gadamerian dialog is used. The main results show that when there is trust within the company and its surrounding context, there is a decrease in costs associated with control and monitoring activities, as well as the management of relationships with its stakeholders. [ABSTRACT FROM AUTHOR]
This paper analyses the effects of perceived Corporate Social Responsibility (CSR) on trust; and the effects of the last one on consumer loyalty during the health contingency due to COVID-19. A variance-based structural equation model is estimated using a sample of 72 consumers. The results show that CSR actions increase trust and, in turn, this has a positive effect on loyalty. The originality of this study lies in the way loyal consumers were identified, since loyalty levels prior to the analysis were considered, so that only consumers who reported shopping in the same retailing before and during the health contingency were taken into account, which provides a better approximation of the phenomenon studied. [ABSTRACT FROM AUTHOR]