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1. EL USO DE LAS REDES SOCIALES DIGITALES COMO HERRAMIENTA DE MARKETING EN EL DESEMPEÑO EMPRESARIAL.

Author

Uribe Saavedra, Felipe, Rialp Criado, Josep, and Llonch Andreu, Joan

Subjects
ORGANIZATIONAL performance, MARKETING research, ONLINE social networks, BUSINESS enterprises, MARKET orientation, INDUSTRIAL relations
Abstract

Copyright of Cuadernos de Administración (01203592) is the property of Pontificia Universidad Javeriana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013