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The main goal this paper seeks to achieve is to set forth a performance measuring system for franchise sectors currently in place in Brazil, on the basis of a set of indicators being designed which are related with external factors being deemed as critical, and based upon economic and non-economic data being made available to the general public by the Associação Brasileira de Franchising (ABF). Five performance indicators have been designed for the system together with their outcomes, and the model shall be applied to a speciic segment within the Brazilian franchise system, so as to enable the analysis of data being gathered, and the reliability test of parameters being used, thus allowing to ensuring both sectors that the model is reliable vis-à-vis the evaluation criteria being designed. [ABSTRACT FROM AUTHOR]

Especially in developed countries, the global economy is dominated by clusters where there is a lot of interaction among the members regarding the technology and knowledge to drive innovation and the results seen in such clusters are growth and generated value for the cluster as a whole. Given the importance of this topic for economic performance and for hierarchical structures in companies, this paper reviews the theoretical and conceptual development of clusters, highlighting the core aspects on which they are based and how they relate to the forever present business and economic factors involved. The clear understanding of this phenomenon leads to an objective discussion of the components that make up a cluster and of the main factors that characterize clusters and distinguish them from traditional agglomerations of companies solely limited to commercial relations of purchase and sale. [ABSTRACT FROM AUTHOR]