1. CUANTIFICACIÓN DE LAS DISTANCIAS CULTURALES ENTRE PAÍSES: UN ANÁLISIS DE LATINOAMÉRICA.
- Author
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Hidalgo Campos, Pedro, Manzur Mobarec, Enrique, Olavarrieta Soto, Sergio, and César Farías Nazel, Pablo
- Subjects
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CROSS-cultural differences , *QUANTITATIVE research , *CROSS-cultural studies , *REGRESSION analysis - Abstract
Some years ago, the GLOBE Project measured nine cultural dimensions in ten Latin American Countries: Argentina, Bolivia, Brazil, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, and Venezuela. In spite of its valuable contribution, the GLOBE Project did not provide an aggregated measure for the cultural distances between countries, which would enable directly inspecting the cultural distances between countries. To overcome that limitation, this paper uses the methodology proposed by Kogut and Singh (1988) for quantifying cultural distances. Consecutively, multi-dimensional escalation (MDE) is used to graphically represent (i. e., in maps) the cultural distances calculated between the ten countries. Then, for the purpose of interpreting the axes of the maps obtained using the MDEs, a linear regression is made using the methodology suggested by Fernández et al. (2003) for each one of the nine cultural dimensions. Finally, based on the limitations of the study, some future lines of research are proposed. [ABSTRACT FROM AUTHOR]
- Published
- 2007